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Sep 13, 2014 at 17:50 o\clock

Charmin Deploys Dump Truck to Times Square for National Toilet Paper Day Giveaway and Celebration | P&G News

The Naked Cowboy Will Help Give Away 20,000 Rolls to New Yorkers and Times Square Visitors

"It takes a lot of confidence to stand here in my underwear everyday and I only trust Charmin Ultra Strong to help keep my whities tidy"

CINCINNATI--(BUSINESS WIRE)--Today is National Toilet Paper Day and to celebrate, Charmin will be giving away 20,000 rolls in Times Square, starting at 1:00 PM ET. Times Square's own beloved performer and musician The Naked Cowboy will be on hand to help with the distribution.

"It takes a lot of confidence to stand here in my underwear everyday and I only trust Charmin Ultra Strong to help keep my whities tidy," said The Naked Cowboy. "I'm excited to partner with Charmin, on National Toilet Paper Day, and support their overall mission to help keep everyone's whities tidy."

In addition to distributing product, The Naked Cowboy using his famous guitar will be singing Charmin-themed songs about softness, strength, and keeping it clean in Times Square.

Charmin will be giving away Ultra Strong, Ultra Soft, and Basic toilet paper rolls via the Charmin Dump Truck, a branded industrial truck Charmin uses to make special TP deliveries.

This summer, Charmin visited beaches across the country providing beachgoers with a better bathroom experience - clean and fresh-smelling portable bathrooms stocked with amenities, attendants and plenty of Charmin toilet paper. The Charmin Relief mobile restrooms and Dump Truck's final stop will be in Daytona Beach, FL on Labor Day weekend.

Throughout the - - day, Charmin will be sharing and engaging with fans through social media. To learn more, visit or @Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit

About Procter & Gamble

P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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