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Feb 28, 2015 at 17:53 o\clock

Free SEO Power Tools Now Available In the Most Complete SEO Tutorial on the Web



Thu Dec 11, 2014 8:32am EST

* Reuters is not responsible for the content in this press release.

SIMI VALLEY, Calif., Dec. 11, 2014 /PRNewswire/ -- In today's digital world everyone is a marketer to some extent. Bruce Clay, Inc. has published an SEO tutorial that publishers of all technical levels may find bookmark-worthy due to free, embedded tools. Online marketing and public relations professionals, website and blog owners and content marketers can use the hands-on resource to check the SEO efforts on their own pages and their competitors'.

Photo - http://photos.prnewswire.com/prnh/20141211/163865

Logo - http://photos.prnewswire.com/prnh/20141211/163866LOGO

The Bruce Clay, Inc. SEO Tutorial, spanning 20 webpages, stands out among other online SEO educational resources available. It's the only SEO tutorial that includes free tools anyone can use, no sign-up, login, download or trial required.

And it includes vital SEO concepts not covered in any other popular SEO tutorial, not even Google's:

Tools to monitor backlinks and the process for pruning backlinks

Mobile SEO and user experience optimization by device

Competitive analysis and tools to do competitive research

SEO for video, audio and podcasts

Tools to do on-page optimization analysis

The free SEO tools integrated throughout the tutorial include:



Keyword Suggestion Tool: Enter a word and learn related search terms along with their search activity. These may be keywords that, if used on your site, would attract search traffic.

Top-Ranked Websites by Keyword: Enter a word and see the top domains and top individual pages ranking in Google, Yahoo! and Bing for that search term. These are your competitors online.

Single Page Analyzer: Enter a URL (yours or your competitor's) and see at a glance how Meta tags are optimized, the keywords used in the body content, and how readable or complicated the text on the page is. Compare the results of this report from your own pages to your competitors' pages and see what's different and what you can do better.

Search Engine Optimization/KSP Tool: Enter up to 12 keywords and get daily search activity of each word within Google, Yahoo! and Bing, as well as each keyword's category and competitiveness as indicated by paid search cost per click (CPC). This helps you decide if a keyword is a good target for SEO efforts on your site.

Multi-Page Information Tool: Enter up to 6 URLs and you'll see the Title, Description, Keywords tag, and top-level heading for each page, at a glance. Use this info to compare your site to the competition so you can become equal and then better.

Link Analysis Report: Enter a URL (yours or your competitor's) to see the inbound links that Google and Bing see going to that page. If you're looking to start link building, these linking sites may be somewhere to start.

... All free to use and provided in-line with SEO best practices and Bruce Clay, Inc.'s step-by-step SEO methodology.

To view the SEO Tutorial go to BruceClay.com, click SEO in the site's top navigation, and then click Tutorials from the drop-down menu.

About Bruce Clay, Inc.

Bruce Clay, Inc. circles the globe educating and servicing companies in Internet marketing's best practices. Based in the Los Angeles area, Bruce Clay, Inc. also has international offices in Switzerland, Brazil, India and Japan. For details, visit http://www.bruceclay.com/.

Contact:

Virginia Nussey

Email

805-517-1900

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/free-seo-power-tools-now-available-in-the-most-complete-seo-tutorial-on-the-web-300008473.html

SOURCE Bruce Clay

Feb 27, 2015 at 13:35 o\clock

.Coke? .Nike? Internet Name Shake-Up Set for Monday



drink.coke top-level domain name

A forthcoming ruling by the board that approves Internet names and address could allow for countless new top level domain names such as ".coke," to join the popular existing ones such as .com and .net domains.

Brand owners will soon be able to operate their own parts of the Web -- such as .apple, .coke or .marlboro -- if the biggest shake-up yet in how Internet domains are awarded is approved.

After years of preparation and wrangling, ICANN, the body that coordinates Internet names, is expected to approve the move at a special board meeting in Singapore on Monday.

Today, just 22 generic top-level domains (gTLDs) exist -- .com, .org and .info are a few examples -- plus about 250 country-level domains like .uk or .cn. After the change, several hundred new gTLDs are expected to come into existence.

The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites -- and a danger for those who fail to take advantage.

It will also change the way search engines like Google find results, and the way organizations use search-engine optimization to improve the visibility of their websites in search results.

"As a big brand, you ignore it at your peril," says Theo Hnarakis, chief executive of Australian domain name-registration firm Melbourne IT DBS, which advises companies and other organizations worldwide about how to do business online.

"We're advising people to buy their brands, park them and redirect visitors to their existing site, at the very least," says Hnarakis, whose more than 3,500 customers include Volvo, Lego and GlaxoSmithKline.

If the change is approved on Monday, applications are likely to open in January for a 90-day period before closing again, potentially for years.

It will cost $185,000 to apply, and individuals or organizations will have to show a legitimate claim to the name they are buying. ICANN is taking on hundreds of consultants to whom it will outsource the job of adjudicating claims.

"The commercial participants are the most active, aggressive and articulate members of our society," ICANN CEO Rod Beckstrom told Reuters in a recent interview, saying trademark owners in particular were anxious about how the new regime would work.

As well as big brands, organizations such as cities or other communities are expected to apply.

GTLDs such as .nyc, .london or .food could provide opportunities for many smaller businesses to grab names no longer available at the .com level -- like bicycles.london or indian.food.

The new domains will also change how ICANN works, as it will have a role in policing how gTLDs are operated, bought and sold. Until now, it has overseen names and performed some other tasks but has been little involved in the Internet's thornier issues.

To prevent so-called cyber-squatting, gTLD owners will be expected to maintain operational sites. ICANN will have to approve transfers to new owners at the top level.

Feb 25, 2015 at 05:37 o\clock

Make Money by Taking Online Surveys



If you have a computer and like giving your opinion, you might want to try doing online surveys from home to make a little extra cash while trying new products. There are hundreds of companies that enlist research panels of average consumers to complete surveys online.

You can't expect to earn a full salary from taking online surveys, but it is possible to earn $50 to $100 a month in cash and free products if you take several short surveys, according to experienced online survey site members. The key is to sign up with several survey sites (which are all free to join) to increase your chances of being selected for the surveys.

When you join a survey site, you provide your personal and demographic information, which credible survey sites will not disclose to any other party. That information is used to select participants for surveys on specific products and services. When you are selected as a panel member, you will receive an e-mail inviting you to take a short screening survey to determine if you fit the profile for that particular survey. If you qualify, you will be asked to take a longer online survey in exchange for some sort of compensation.

Compensation varies by company and by survey. You may receive a few dollars, or be sent free products in exchange for trying them and providing feedback about them. Most surveys "pay" by entering participants into a sweepstakes.

I have taken about a dozen surveys myself with the two online survey sites I joined. I was paid for three of the surveys ($15, $6 and $1 each) and was entered into a sweepstakes for the other nine surveys (which I did not win). However, I found it easy and enjoyable to answer the questions.

Experienced survey site members like Christa Alewine of Georgia also enjoy getting all kinds of free products, from graham crackers to dog food. Her children look forward to getting products in the mail to test at home and have even participated in some surveys for children (with parental approval).

The largest cash survey payment Christa received was $50, and that survey took about 30 minutes to complete. Her usual cash payout is generally $1 to $3 for surveys that take anywhere from 5 to 45 minutes. She estimates that she is paid cash for 10 percent of the surveys she completes and receives free products for many of them.

Christa began by earning money playing online games for 30 minutes a day and now earns more by spending that 30 minutes completing surveys. She gets to keep the products she tests, and enjoys getting a $20 Amazon gift card, gift cards to restaurants or a few dollars in her Paypal account.

Make Sure the Site Is Legit

Experienced online survey members recommend joining several survey sites (at least five to 10) if you want to take daily surveys. Register with an e-mail address that you check frequently so you can respond quickly and, of course, be honest and accurate in filling out the survey. Don't get discouraged if you are not selected as a survey participant after your first few screening surveys, as it may take you a while to see which survey companies' needs match your demographics.

Feb 19, 2015 at 04:01 o\clock

5 SEO Tools to Use BEFORE Publishing a YouTube Video





In most cases, the most visible part of the video search listing is the video thumbnail. But it's not the only element that can make your video more prominent in the search results. When I search YouTube, I usually pay more attention to the title, for relevance, and also to the description. The title and description play an important part in both the YouTube search and "related videos" algorithms, and the more relevant and optimized they are, the more chances your videos have of being visible to your target audience.

YouTube videos rank well in Google's Universal Search results as well - especially for "how-to" queries where users are likely to be interested in video instructions. Clear, relevant, optimized video titles and descriptions will stand out to the user, enticing them to click through and watch your content. Take the example below, the key term searched for was 'how to play piano', and the results returned highlighted that phrase in bold, allowing me to quickly skim through results to pick the one with a more eye-catching and relevant description:

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Therefore, performing some basic keyword, and also competitor research, may boost your video views and channel visibility. Here are 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO, YouTube marketing, and beyond:

#1 YouTube Search Filters: Understand What's Already Working

Whenever you are creating anything, searching to see what others have done before you should become part of your routine. I search YouTube several times in the video creation process. For example, when I am brainstorming topics, when I want to see how creators design their video thumbnails, when I want to see how competitors name their videos, etc.

There are lots of YouTube search filters to play with. I usually check "Sort by upload date" to see most recent videos. Sorting by rating is another very useful option because it gives me more insight into what people seem to react to more positively. I may also play with searching for channels and playlists to find more competitors. There's also a way to search for longer videos which I try when I am into how-to content:

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

#2 YouTube Search Auto-Suggest: Long Tail Key Phrases

Using more specific key phrases is a good way to get ranked for less competitive phrases and thus drive natural highly-targeted traffic to your video. That's where looking at YouTube Auto-complete (Auto-Suggest) results can help a lot. Start typing your search term in the search field at YouTube and you'll see most popular search terms people typed for that word. It's an awesome resource of keyword information because it shows you what people tend to search for.

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

The keyword suggest tool from SEOChat will also give you even more insight: It queries YouTube for your base term and then adds each letter of the alphabet after it to retrieve more results. It also supports Google, Bing and Amazon for you to get even more keyword suggestions:

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

3. SerpStats: Discover Questions You Can Answer

SerpStats is a keyword tool that is also based on Google Suggest but it works a bit differently. Letting it research a phrase is not as effective as giving it one base word and let it generate more loose suggestions. My favorite tab to go through the multiple key phrases is "Only questions". The tool uses a separate algorithm that let's it find and filter out interrogative questions people tend to type into the search box. This is a very useful insight into how people tend to phrase the question that may be answered in your video. That's also a great inspiration source for your future videos.

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

There are more keyword tools that can help you find questions people are wondering about in your industry including Quora and MyBlogU.

#4 Google Plus /Explore: Research Related Concepts and Trends

/Explore is one of my favorite Google Plus features, along with Google Hangouts on Air. It's the most up-to-date source of keyword inspiration giving you a better understanding of:

Your base term related concepts: This allows you to expand your keyword research and make your video information richer

Slang and user-generated hashtags that usually neighbor your base term.

Relevant hot trends: Time-sensitive phrases that tend to currently come in close proximity with your base term

The third point is priceless! If there's a way to target time-sensitive terms in your video title and/or description, you'll have much more chances to be searched for and found.

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

In many cases, a very specific trending hashtag used in the video title will help it get more exposure in social media, especially Twitter, because YouTube video title makes it to most tweets.

I did a more detailed piece on how to use /Explore section and Google Plus hashtags to become a more efficient content marketer in this post.

#5 Cyfe: Create a Content Monitoring & Archiving Dashboard

Cyfe is my ultimate productivity and content marketing dashboard. I am using it to monitor and archive multiple search results from multiple sources on one page. My YouTube keyword research dashboard contains:

Twitter search results referencing YouTube videos with my key term included

Google Plus search results referencing Youtube videos with my key term included

Different variations of the above using most relevant hashtags

I check the Cyfe dashboard every time I am thinking of future videos to create, as well as before publishing a video on YouTube to get some related context inspiration.

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

SEO Basics: How to Optimize Your YouTube Video

Here are some resources to better understand how to implement keyword data from the above tools:

Which tools are you using for YouTube keyword research? Please share them in the comments!

Feb 11, 2015 at 03:59 o\clock

Tallwave’s ethology Acquires Internet Marketing Firm EngineWorks



PHOENIX--(BUSINESS WIRE)--Tallwave, a venture acceleration and management firm, today announced its portfolio company, ethology, has acquired Portland, Oregon-based, Internet Marketing Agency, EngineWorks. The combined team will employ ethology's proprietary intelligence tools to help major brands optimize their digital presence. Ethology's clients include Regions Bank, ConocoPhillips and Intercontinental Hotels Group.

EngineWorks will assume the brand name ethology and will continue to operate out of Portland, serving its major brand clients including Virgin America, Marvel Entertainment, Lawry's Restaurants and Widmer and Redhook breweries. EngineWorks CEO and founder Sean McMahon will serve as ethology Executive Vice President of Operations. EngineWorks co-founder Kent Schnepp will lead sales strategy for the combined agency.

"Working with ethology to acquire EngineWorks fits Tallwave's acceleration model of identifying enterprises with strong market potential and helping them grow by providing management and strategic expertise," said Jeffrey Pruitt, Executive Director, ethology, and CEO and founding partner, Tallwave.

"Ethology is now moving quickly on the acceleration path, to a full-service agency with an established content marketing, social media and search business, a stellar track record in executing marketing programs and the breadth and depth of staff," Pruitt added.

By combining ethology's customer intelligence and data mining technology with our established business in search marketing and SEO, we are delivering marketing programs that truly resonate with the customer. Powerful customer engagement, stronger brand equity and more sales are the result," said McMahon.

"Brand advertisers are looking for an integrated digital presence that takes fullest advantage of new marketing channels such as social and mobile, and uses the most sophisticated data intelligence," added Mike Corak, VP of Strategy of ethology. "We use our proprietary intelligence tools to gain greater insight into the customer, driving content that resonates with the customer whether the content appears via email, newsletter, fan pages or websites. Content is king."

About EngineWorks

EngineWorks is an innovative data-driven Internet marketing company headquartered in Portland, Oregon. The firm provides sophisticated interactive services that enable businesses and organizations of all sizes to be found through search engines, content sites, and social networks. The Company's proprietary Search Engine Optimization (SEO) strategies, professional Paid Search Marketing campaigns, and advanced Social Media Marketing (SMM) services are currently powering online performance for some of the Internet's most successful companies. In addition, fully measurable analytics provide invaluable data pertaining to their most effective targeting and messaging, in order to drive strategies through all marketing channels. EngineWorks is located at www.engineworks.com (http://www.engineworks.com/).

About Ethology

Ethology is a leader in digital marketing, helping major brands engage with their customers whenever and wherever they are digitally: on the Web, on social networks, and on their mobile devices. Unlike other digital marketing agencies, the company's proprietary ethosystem(TM) leverages these digital hubs to gather new intelligence to build more effective marketing programs that build brand equity and drive business. Whether repositioning or launching a brand, or launching a new product, ethology's system of behavioral insights improves marketing effectiveness.

Ethology has offices in Phoenix, Portland, San Francisco and Los Angeles and is a portfolio company of Tallwave. Visit ethology at www.ethology.com.

About Tallwave

In 2010, former senior executives from Google, Yahoo!, Microsoft and iCrossing, formed Tallwave, a venture management and digital business accelerator that helps digital entrepreneurs move beyond concept to early stage growth and a successful go-to-market strategy. Tallwave currently serves clients throughout the U.S. and also China and Europe, providing venture acceleration and venture management services to emerging companies. Tallwave's portfolio companies include SyCara, a suite of SEO workflow management tools, ethology, formed to help businesses leverage the most advanced digital marketing strategies, and Cloudmart, a next-generation coupon management platform.

Tallwave has operational headquarters in Phoenix, and offices in San Francisco and Los Angeles. For more information, email info@tallwave.com or call 602-840-0400.

Feb 10, 2015 at 19:10 o\clock

In 2015, Your Job As An SEO Isn't Actually SEO



seo-chalkboard-ss-1920

OK, I'll admit right now I wrote that title just to get clicks. It's not my proudest moment, but I'd be lying if I said I hadn't done it before.

Regardless, the title is accurate - in a sense. Yes, you are still responsible for driving organic traffic. That isn't going anywhere. But because the way to drive organic traffic isn't anything like the way we used to drive organic traffic, SEOs have to become more cross-functional. These days, when you say you "do SEO," you really do about a million other things that historically aren't considered SEO.

If that's the case, then what else is in our job description?

Content Developer

This part of an SEO's job should not come as a surprise to you given how ingrained "content is king" has become in our heads.

There is no way you can rank well in search engines without good content, and I see more copywriters being directly integrated into the SEO team rather than living on a different team. In many cases, the requirements of being a non-technical SEO now include content writing.

Quality content can be hard to create; it's not exactly something you can teach. There's no formula you can follow (although Nate Dame does have a pretty good list of what makes quality content), and it does take a lot of time (I've spent 15 minutes on one Facebook post), so don't assume that good content is something we just have lying around.

User Experience Advocate

SEO and user experience (UX) got off on the wrong foot, and I blame SEO. The spammy things we were doing years ago to manipulate the algorithm were the furthest thing from a good user experience, so it's no wonder UX professionals hated us.

Things are totally different now. Search engines want to see what users want to see.

Though Google hasn't come out to say that good UX impacts your search rankings, there's a lot of speculation that it will be adding mobile UX into its algorithm. That means that if you want to drive more organic traffic to a page, that page has to provide a good user experience.

Digital Strategists

Over the past year or so, I've noticed a fundamental change in how SEOs operate -- specifically the marketing side of SEO, not the technical side.

We're becoming more thinkers than doers. Instead of taking direction from what others have decided will change on the site, we're getting more involved in shaping that conversation. If you're not, then you need to push to be.

We spend so much time on the site and so much time obsessing over every data point on how customers are using our site that it's completely fair to say we know what's best for the site. Of course, I'm not advocating for SEOs to be the sole decision maker, but SEO today means playing a larger role in overall site strategy, and that's something we need to be prepared for.

Unfortunately, there are still a lot of people who view SEO in a silo, so it's up to us to not pigeonhole ourselves into just keyword research or title tag updates.

Creative Marketer



It used to be so easy to get links: a few directory listings, some press release submissions, a handful of articles posted to EzineArticles. Mindless work, yes, but boy was it easy.

There is definitely no such thing as easy link now. Every link, whether manually or organically acquired, requires a lot of thought and a little bit of work, and we have to be more creative in the way we're getting links.

Instead of "building links," we're building things people naturally want to link to, and that's forcing SEOs to think more like marketers. What does our target audience want?

Thinking like this, you're not creating SEO campaigns or link building campaigns; you're creating marketing campaigns that build brand awareness, boost social mentions, generate PR buzz and yeah, builds some links. Here are some great examples;

The You vs. John Paulson campaign MahiFX ran in 2011 (Moz has a good write-up of the case study).

Expedia's Find Yours Campaign - 68 linking root domains (LRDs), 196 total links, ~1,000 social shares.

Froont's brilliant GIFS about responsive design - 273 LRDs, 2,473 total links, ~11,000 social shares.

Union's employee appreciation day - 56 LRDs, 468 total links, ~12,00 social shares. (Sadly, the Vimeo link got all the action, but all the press buzz secured a handful of home page links.)

Obviously, you can't run things like the above by yourself. You're going to have to rely on other departments - and that brings me to probably the most important job of any SEO in 2015....

Cheerleader

One of my boss' favorite sayings is, "The best SEO's will put themselves out of a job." While that's not exactly motivating me to be the best SEO (I kid), the point is that the best SEOs have done such a good job at educating other teams on SEO that, after a while, there doesn't need to be someone advocating for "right thing for SEO" because that's naturally been weaved into the fabric of every digital professional's job.

Do I think we're ever going to get to that point? Not in the next 10 years, but the fact remains that SEO in theory isn't hard, no matter how many people try to tell you it's a Jedi magic trick.

Everything you do online could have some effect on your organic traffic, so SEOs have to rely on other teams to understand how their actions affect our KPIs. You have to rally these evangelists in creative, in social media, in development, in IT, and in copywriting, educating them on how what they do is actually SEO. That's the only way you're going to be able to meet your goals.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.



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About The Author

Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently the SEO Manager for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide. Follow her on Twitter @erinever.

(Some images used under license from Shutterstock.com.)

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Feb 4, 2015 at 04:06 o\clock

Historic Glossary of SEO PowerSuite Terms and Factors Published by Link-Assistant.Com



(PRWEB) February 03, 2015

Link-Assistant.Com, a decade-old provider of SEO software tools, has released a landmark dictionary that includes each and every SEO term present in the company's SEO PowerSuite toolkit.

The glossary consists of four parts, each pertaining to a specific app within the SEO PowerSuite toolset: Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

"Taking into consideration the huge number of SEO factors available in SEO PowerSuite, no wonder it's a daunting task to remember the meanings of them all," says Erin Madison, User Experience Manager at Link-Assistant.Com.

"Although many SEO PowerSuite terms are common to the SEO industry (such as Google PageRank or Cost-per-Click), others are specific to the SEO toolset: for instance, Keyword Difficulty, Visibility, Reach, and other metrics."

*The Glossary of SEO PowerSuite Terms: Highlights*

Some important metrics explained in the new glossary concern SEO PowerSuite's in-house terms that are not to be found in other SEO tools:

*Keyword Difficulty is a metrics that indicates how difficult it would be for a site to achieve top rankings in a keyword niche.

*Expected visits reflects the number of visitors as website could expect if it occupied the very top spot for a keyword on Google.

Page visits (calculated) is Link-Assistant.Com's workaround for the (Not provided) problem. After Google search went predominantly secure (SSL), a large portion of visits became impossible to track back to particular keywords. SEO PowerSuite solves this issue by using a special formula to calculate the number of visits that were most likely driven by a certain search term.

*Reach is the ratio of monthly visits (from Google Analytics) to the number of monthly searches performed by real people on Google. For example, if 1000 people searched for a keyword and 1000 people clicked through to one's website, their Reach would be 100%.

*Link value is an estimate of relative SEO value a backlink has. This SEO metric is calculated according to SEO PowerSuite's own formula, taking into account the link page's Google PageRank (or Page Authority) and the number of outgoing links from the said page.

*Penalty risk is a metric that indicates how likely a backlink is to trigger a Google penalty (either manual or automatic). It is estimated according to SEO PowerSuite's own formula and is based on the age of the linking domain, its incoming and outgoing links, its Google PageRank (or Page Authority), and other variables.

The full list of SEO PowerSuite terms and SEO factors is available at http://www.link-assistant.com/glossary.html.

*About Link-Assistant.Com*

Link-Assistant.Com is an SEO software developer and the company behind SEO PowerSuite, a comprehensive set of tools that cover the entire SEO cycle. In February 2015, the company is planning to release the drag-and-drop tool that will redefine the SEO report and will allow SEO PowerSuite users to edit and alter client reports on the fly.