marsha8adkins

Aug 31, 2016 at 13:33 o\clock

How Motivational Leadership Speakers can help your business and what to look for?

Having been a keynote speaker for large groups, corporations, associations and franchises, I know that

many times companies and meeting planners are reluctant to hire a Motivational Leadership Speaker, or

perhaps any speaker for that matter.

Some of these concerns may be well founded, so having been on both sides of the fence (having been a

speaker myself, and having had to participate in corporate meetings as an employee for many years)

perhaps I can offer some insight into hiring a Motivational Leadership Speaker.

1) What credentials does the motivational speaker have? What is their experience level? How long

have they been doing it? These questions may seem obvious, but so many folks out there are

marketing themselves as speakers, but have actually had little to no experience speaking at all.

The speaker you hire should be someone who does this for a living, not someone who has been



told by his or her friends: “Hey, you’d be a great speaker”. Ask any professional comedian, and

they’ll tell you that everyone is funny sometimes, but to be paid and funny on the spot, when

the expectations are high, that’s a different ballgame altogether!

2) Does this speaker have any video of themselves doing what they do? In this age of digital

cameras and video phones, if your speaker doesn’t at least have some ‘live’ footage of

themselves delivering part of a speech, that would seem suspect. Additionally, if your speaker

has appeared on TV, that’s a plus. Everyone wants to get on TV because it is free publicity,

therefore TV stations and broadcast networks use “extreme vetting” before they let someone

on their set. When you are ‘live’ and millions are watching, there’s no time to take a chance or

roll the dice on an unknown quantity.

3) Provided you’ve found a seasoned pro, hiring a Motivational Leadership Speaker makes sense

because many times companies are looking for a third party to make a specific point. The reason

is because, most companies have already heard from their own executive panel, therefore an

outsider provides a fresh and objective perspective that the audience finds “refreshing” or dare I

say “motivating”!

4) Hiring a Motivational Leadership Speaker also allows your audience to hear something that they

may never hear from someone on the inside. For example, if your hired Motivational Leadership

Speaker suggests that, “You haven’t reached your potential” or “I know that you can do a better

job” that could possibly be political suicide for an executive delivering the very same message,

as the audience may react in the following way: “Who does she http://speakersforsuccess.com/ - Best speakers in the world - think she is, everything is fine in

the Marketing Dept.-Don’t blame us”, or “He’s just blaming everyone else, he’s in charge, that’s

his problem not mine-He’s the boss”.

5) Finally the best for last-PRO TIP! Please note that I actually teach people how to speak, and I can

tell you that the most important aspect about speaking is not necessarily the delivery (sure

that’s always important, and image is almost everything) but rather THE AUDIENCE is even more

important! Let me explain. If your hired Motivational Leadership Speaker does not ask you a

multitude of important questions about who’ll be in the audience, what’s important to them

and the challenges of your specific industry…then you’ve just hired the wrong Motivational

Leadership Speaker! In other words if your audience perceives that the SAME speech that they

just heard could have been given to a group of plumbers, bankers, insurance executives, or

pharmaceutical salespeople that’s the kiss of death. The message to your group must be

customized and specific to that audience, so that the audience realizes, “she really understands

what our competition is trying to do to us” or “he gets the nuances of our industry, he seems to

know a lot about us”.

In summary, hiring a Motivational Leadership Speaker or a Guest Speaker is a worthwhile investment for

sure, if it is the right person. Hire a pro that knows what they’re doing who has a proven track record

and does this for a living. And finally make sure your speaker asks a lot of pertinent questions ahead of

time (I typically spend at the very least 1-2 hours consulting with my clients before our presentation).


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