Social media plays a big role in our day to day lives and that isn't going to change anytime soon. So it's important for business owners to pay attention to that and ensure that the company is keeping up with the times. Consumers today pretty much expect any decent business to not only have an easy to use website, but to be active and reachable on at least one social media outlet. But some businesses within certain industries struggle with effectively doing that.
Mark Greenspan from Selfies Plastic Surgery knows the importance of finding a way to make social media work. He puts a lot of effort into reaching and talking to customers on Facebook, but most recently has been getting some very good results with Instagram. Here's his take on the industry, social media and personal tips for getting the most out of social media marketing.
Veronica Davis: How is the cosmetic surgery industry different than it was, say, just five years ago?
Mark Greenspan: The amount of patients that are looking for buttock augmentation has grown leaps and bounds from 5 years ago. Many womens ideal body image has morphed into wanting to emulate the Kim Kardashian, Amber Rose body type. Another trend we are seeing is that many people are opting for nonsurgical treatments such as Non-surgical Nose jobs or Non-Surgical facelifts as opposed to the traditional Rhinoplasty or Face lift.
V.D.: Were you quick to realize the growing importance of social media, even for healthcare
and cosmetic procedures? Or did the idea slowly grow on you?
G.M.: I always try to stay ahead of the curve and follow many of the Digital marketing gurus and trends so I dont miss the next big thing in digital marketing. It is constantly evolving and can be very time consuming to keep up with, but is vital to a sustainable business in 2016
V.D.: You're very active on Facebook where you seem to be getting plenty of attention and interaction from followers. What are the top three things that you believe have helped you and your practice on Facebook?
Boost important posts
It is imperative if you want to reach the audiences that matter to you with posts promoting your products you have to put a few dollars behind it. Even as little as $10 can make a big difference
Target your posts
It is very important to post something that will interest your Followers. When paying for Facebook ads you need to zero in on who is the customer that might be interested in your sponsored ad. Facebook has the largest set of data available, and the tools to help its advertisers narrow it down to increase chances of conversion.
Focus on engagement
It is important to ask questions that will elicit a response. When people do respond, it is important that someone from your business is continuing that conversation with them.
V.D.: Instagram is a biggie these days, but you apparently know that. What made you decide that Instagram would be a good fit for your business?
G.M.: Instagram and plastic surgery mesh really well together. They both revolve around compelling pictures, and it is a just a no brainer to try to build a community of people on Instagram that are concerned with their exterior appearance.
V.D.: You're actually running a contest of sorts on Instagram, right? Can you tell me about that? How did that come about and how is it working out so far?
G.M.: The demand for plastic surgery is enormous, however many people cannot find a way to pay for their surgery. We work with aggressive lending companies to try to bring the cost per day down to as little as your morning Frappuccino. However, there are still are those that still cannot afford the procedure. We want to provide one lucky person every 3 months with their dream procedure - provided that they are medically cleared of course.
I have created a win -win situation. In order for the participant to win they have to login with their Facebook or twitter account on our website. Once they do that they are given opportunities to share their selfies with our #Selfieplasticsurgerycontest , recruit friends, tie in other social networks all of which increase their chances of winning. Their effort brings brand awareness to our organization and gives that one lucky person a procedure they may not have been able to afford. People seem to love it so far and have been engaging regularly.
V.D.: So, I must ask. The name of your practice... Why the name Selfie Plastic Surgeries? I think I recall reading something about how selfies have driven up interest in cosmetic procedures. What's your take on that?
G.M.: We all want to look our best in photos, especially if those photos are posted on the internet for everyone to see. Selfies have become a popular form of expression in social media. People want to look like their digitally altered pictures all the time, and are asking doctors for a social media makeover. People in the past used to bring in magazine pictures of their favorite celebrity they aspired to look like .Nowadays patients bring in their personal selfies filtered through Instagram or another one of many iPhone editing Apps, and request to look like that.
We encourage patients to submit selfies as they help us understand the needs and desires of our prospective patients. Sending your selfie to us helps ensure a quick and seamless way to get an accurate response to your questions. There is no debate that the selfie obsessed culture has been a catalyst in leading people to seek out surgical and non surgical cosmetic treatments.
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