edebitpay

Nov 2, 2007 at 21:47 o\clock

All About EDebitPay!!!

by: EDebitPay   Keywords: Affiliate, Marketing, EDebitPay, prepaid, debit, cards, finacial, products, performance, based, adtech, lead, generation, johhny, cash, elvis, presley, sub, prime, market

Listening to: The Killers

EDebitPay - Affiliate Network - Lead Market Place

EDP Distribution

EDebitPay (EDP) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP reached this status by leading the way with its own financial service products, one of the fastest growing and “in-demand” online sectors and can do the same in the health and fitness multi-billion dollar industry online.

EDP has become a leader in:

  • affiliate marketing
  • lead generation
  • data list management
  • order processing and fulfillment
  • servicing the mass market of consumers online.

    EDP has one of the largest and broadest distribution channels targeted to the financial service industry, both online and off, due to their generation of large volumes of targeted and qualified leads. These hard-to-establish channels, with high conversions and ROI, have attracted significant interest from companies seeking and demanding performance and results. EDP delivers by providing quality financial service products to the broad universe of under-banked and under-serviced consumers.

    EDP's ability to track responses and reach mass volumes of individuals with targeted online marketing has generated volumes of “qualified customers” for their advertisers and partners. EDP places extreme value on its relationships with trusted trademarks like Visa® and MasterCard®, which are carried on their own prepaid debit card products. It is because of these logos that customers feel more secure in responding to surveys or qualifying questions, effectively building a personal profile for many financial products or services. (Prepaid Visa Card and Prepaid MasterCard Card )


    • Return-on-Investment for advertisers is the key in being a long term player in the online marketing industry and this begins with a wide customer base, trusted information and high conversion rates. EDP has already put itself in the forefront as a leader in this arena.

    As we know, organization is the key in all high volume industries. EDP has conquered this obstacle by creating proprietary tools and systems to insure compliance every step of the way. From email marketing to card and financial service website approval processes, the systems are deep and scalable. EDP tracks product conversion results and consumer responses to offers with their own proprietary systems. These systems create predictable, real-time result tracking of all the products they market online.

    The President of EDebitPay, Bill Wilson, tells us, “When it comes to companies looking for qualified and responsive consumers, EDP has the right products and the right tracking tools to build confidence in our partners. Other companies in the lead generation and performance-based industry fall short when it comes to generating qualified leads due to their lack of loyalty, brand trust, and product identification. Our focused approach of not just marketing a product, but also being the direct supplier of our brands and trademarks, which are known worldwide, is the crux of our uniqueness. This has allowed us to be considered one of the leading online performance marketing companies and is what sets us above the rest.”

    It’s no doubt, EDP’s products allow for the cultivation of relationships with high-end clients and advertisers unlike any other online marketing company. Their product and service partners include banks, merchant networks and direct financial service groups that trust and allow EDP to market their brands. It is these existing, strong relationships that built EDP’s solid foundation and can reassure any potential strategic and marketing partner.

    EDP’s strategy for growth has been very simple over the past few years. A strong focus on their main financial service niche, where they dominate by providing unique products, building a strong core product base, continues to bring extraordinary growth. Gradually, EDP plans to add new and demanded continuity and lead-generating components to expand its revenues. EDP’s performance based marketing solutions have already been expanding quickly into the direct offline marketing industry, taking advantage of its quality database and gaining market share in this new, but parallel, arena.

    EDP’s direct business relationships and internal tools have allowed them to be a leader in providing qualified data, responsive emailing marketing efforts, and lead generation, bringing them to the forefront of this new and exciting business venture. Today’s environment offers EDP ever-widening opportunities to expand their internal affiliate marketing channels for all types of products, both online and off. Knowing that there numerous and obvious marketing channels not yet part of the EDP revenue stream, EDP continues to prepare, enthusiastically, for a very bright future.




    Internet Advertising Market

    Online advertising represents the fastest growing segment of the $290 billion U.S. advertising industry. While the overall advertising market grew just 6% from 2004 to 2005, with similar growth projected though the next several years, the Internet segment of the U.S. advertising market grew 38% from 2004 to 2005 and is expected to grow at a compound annual growth rate of 22% through 2010.


    JMP Securities, 2005.

    Direct Response Marketing

    Historically, online advertisers have purchased web media from publishers based on a cost-per-impression (“CPM”) model. This method of media buying has been losing popularity due to the uncertainty in its ability to generate revenue and returns on advertising investment. However, purchases of web media on a pay-for-performance basis are increasing and becoming one of the most effective ways to acquire new customers. With this model, advertisers only pay web publishers for a specific action, such as generating a registered user or making a sale to a customer. Recently, the Interactive Advertising Bureau (“IAB”) and PricewaterhouseCoopers LLC reported that performance-based pricing accounted for 41% of online advertising dollars spent in 2005, increasing from $3.9 billion in 2004 to $5.1 billion in 2005.

    With the growth in pay-for-performance advertising has emerged the dominance of direct response advertisers (“DRAs”) in the online marketing space. DRAs aim to elicit a direct action, typically bringing a consumer to a new website in order to complete a questionnaire, fulfill a promotional offering or conduct a transaction. They often have large budgets and very well defined ROI objectives as the DRA segment is extremely price sensitive and focused on measurement, performance and effective CPA. DRA advertisements are often placed in a paid search context within search results, strategically on the periphery of a web page, or directly delivered to consumers via email.

    DRAs often enlist the services of an affiliate network in order to fulfill their promotional offerings. Affiliate networks have access to numerous other networks and an even greater number of publishers. The result is that affiliates have access to a much larger consumer base than they can reach independently, and advertisers have a wider publisher universe available for placement of their messages or offers. As offers are passed through the advertising network chain, the cost of the lead is spread among the various parties involved in the fulfillment of it.

    DRAs typically structure their offers in the form of free quotes, product promotions, discounts or coupons, subscriptions, or membership/reward programs

    Posted by Jeff Henniger at 10:58 AM  

    Welcome to EDP Technologies Corp

    AFFLIATE MARKETING

    EDebitPay’s affiliate network, EDebitPay.Net, is a robust, highly diversified network consisting of other affiliate networks, affiliate marketers, independent and affiliated publishers as well as online and offline list managers. The Company has relationships with the top 500 affiliate networks and affiliate marketers, encompassing tens of thousands publishers. This network provides a powerful distribution channel for its own offerings and those of third parties. EDebitPay’s associated affiliate marketers and networks include Datran Media, Traffix, LeadClick Media and Monetizeit. The Company actively manages its affiliate relationships and works continuously to expand and increase the effectiveness of its network.
    SUPERDEBITSOFT



    Generally, there are five scenarios in which EDebitPay delivers its proprietary and third party offerings through SuperDebitSoft:

    a) EDP > SuperDebitSoft > Publisher. In this scenario, EDebitPay submits an offering through SuperDebitSoft directly to a publisher. Upon the fulfillment of the desired action (usually completion of an application by a targeted consumer), EDebitPay will pay the publisher a fee directly.

    b) EDP > SuperDebitSoft > Affiliate Marketer. In this scenario, EDebitPay submits an offering through SuperDebitSoft that is later picked up by an affiliate marketer. If the affiliate marketer fulfills that offer on its own directly with a consumer, EDebitPay pays the affiliate for this desired action.

    c) EDP > SuperDebitSoft > Affiliate Network > Publisher. In this scenario, EDebitPay submits an offering through SuperDebitSoft. The offer is then picked up by an affiliate network that in turn markets the offer to its network of publishers and affiliates. If the offer is then fulfilled by a consumer on a publisher’s site, the affiliate and publisher will split the fees paid by EDebitPay for this desired action.

    d) EDP > SuperDebitSoft > Affiliate Network > Affiliate Marketer. As above, in this scenario, EDebitPay submits an offering through SuperDebitSoft that is then distributed through an affiliate network. If the offer is then fulfilled by a consumer through an affiliate marketer, the affiliate and its affiliate marketer will split the fees paid by EDebitPay for this desired action.

    e) SuperDebitSoft > Online List Manager. In this scenario, EDebitPay submits an offering though SuperDebitSoft that is subsequently acquired and distributed through an online list manager. If the offer is fulfilled by that email list manager, the list manager is paid by EdebitPay for this desired action.
    EDebitPay manages its affiliate marketing efforts through its proprietary software, Super Affiliate Soft. Super Affiliate Soft is able to track performance metrics such as user traffic, click-through rates, application conversion rates, opt-in rates and attachment rates. In addition, Super Affiliate Soft is able to track these metrics by affiliate, enabling EDebitPay to actively pursue relationships with top performing affiliates, while providing the tools necessary to identify and discontinue relationships with poorly performing

    Posted by Jeff Henniger at 10:54 AM  

    EDP EDebitPay - Subprime Market - Prepaid Debit Cards

    Introduction

    EDP Technologies Corporation (“EDebitPay” or “EDP” or the “Company”) is a leading performance-based online affiliate and direct marketing services provider to the sub-prime consumer market. The Company is a pioneer in the online financial services industry and is currently the largest on-line marketer of prepaid debit cards. EDP is the only company successfully combining these three attractive characteristics:

    Addressing a large, underserved target market: under-banked, sub-prime consumer

    Providing products and services in high demand: prepaid debit cards and trusted continuity service

    Leveraging the most effective distribution channel: online affiliate marketing networks.

    Target Market

    The Company’s products and services capitalize on the increasing popularity of prepaid debit cards. Prepaid debit cards were used for an estimated $25 billion of transactions in 2005 and are held by 80 million people who are part of an underserved, under-banked sub-prime market with collective earnings of over $1 trillion per year. The Company’s products are targeted to the under-banked portion of this market, which represents an estimated 45 million people earning over $580 billion annually. The Company is one of the original online prepaid debit card providers to the sub-prime market, and has established many processes that are now regarded as industry standards. The adoption of the Company’s products provides a unique channel by which to reach this market segment through the use of its affiliate marketing network.

    Products and Services

    EDP’s prepaid debit cards and financial services provide customers “bank-like” functionality, including a convenient way to make purchases, telephone and online account monitoring, electronic transfers and direct deposit functionality. By leveraging its long-standing relationship with the Visa and MasterCard brands, adoption rates for the Company’s products and services are among the highest in industry. In addition to its debit cards, the Company markets a suite of proprietary continuity services, including a healthcare discount service, roadside assistance and credit-building services.

    Affiliate Network

    The Company’s affiliate network, EDebitPay, is robust and highly diversified, consisting of other affiliate networks, affiliate marketers, independent and affiliated publishers, as well as online and offline list managers. EDP has relationships with the top 50 online affiliate networks and affiliate marketers in the U.S., encompassing tens of thousands of publishers that provide a powerful distribution channel for its products and services. The Company estimates that they are able to reach over 30 million unique users per month through their extensive affiliate network.

    The personal information volunteered by prepaid debit applicants has proved valuable to both the Company and its affiliate network. Through the debit card application process and subsequent card activity, consumers provide valuable profile and card usage data and opt-in to receive targeted marketing offers.
    The Company’s depth of knowledge in the sub-prime market segment, its proprietary marketing platform and processes and its ability to manage and monetize its valuable consumer data with targeted online marketing campaigns provides for industry leading conversion rates and ROIs for its advertisers and affiliate partners. The Company monetizes its opt-in consumer data through the following methods:

    * Marketing its own services and third-party offerings through its affiliate network.
    * Participating in revenue sharing programs with other online affiliate partners.
    * Selling consumer profiles to offline list managers.

    Key Success Factors

    The growth of EDP’s proprietary offerings and success of its affiliate network can be attributed to the following factors:

    * An efficient and effective channel to target an extremely valuable, underserved and under-banked sub-prime market.
    * Strategic relationships established with Visa and MasterCard and the attendant brand awareness and trust associated with those brands.
    * Ownership and control over all aspects of EDP’s proprietary products and services.

    Value inherent in EDP’s robust customer database.

    With its scaleable array of financial services and solutions, EDP is uniquely positioned and prepared for the attractive growth opportunities presented by the sub-prime consumer market.
    Website

    www.edebitpay.com

    Employees

    EDebitPay currently has 26 employees consisting of nine in customer service, three in sales and marketing, two in research and development, eight in operations / email operations and four in general and administration.



    Business Model

    EDebitPay uses its robust affiliate network, EDebitPay.Net, to market its debit card offerings through affiliate marketers, affiliate networks and publishers. The Company estimates that it reaches 30 million unique consumers per month through its network. Targeted sub-prime consumers are directed to one of the Company’s card websites (landing pages) to complete an application and purchase a card. Upon the submission of an application, EDebitPay is immediately able to monetize all consumer data whether or not the application is accepted or even complete. Applications are accepted if they are properly completed, and the consumers have sufficient funds and pass through EDebitPay’s security and identity checks.

    Expand Continuity Program Subscription Revenue

    EDebitPay believes that there are many opportunities to grow its continuity subscription revenue base. This revenue represents a high-margin, recurring revenue stream. The Company plans to increase its subscription revenue through the introduction of new Executive Benefit programs, an increase debit card sales resulting in more available consumer profiles and a focus on improving the attachment rates on these new sales.

    Expand Third Party Offerings

    Currently, EDebitPay markets AIG’s Identity Theft Insurance product through its affiliate network. The Company believes that the breadth of its marketing platform combined with the high attachment rates associated with the sale of debit cards provide the Company with an ideal platform for the marketing and sale of other financial services such as cash advances, mortgages or auto loans.

    Better Leverage of Consumer Usage Data

    Through the tracking of its consumers’ debit card purchases, the Company collects extremely valuable consumer spending habits. To date, EDP has not fully-exploited the leverage of this data throughout its marketing programs, either in aggregate or by individual consumer. As its card usage and marketing programs mature, the Company expects to realize significant benefit from this under-monetized asset.

    Extend Marketing Channels

    Currently, the Company markets its products and services exclusively online. The Company plans to explore other marketing channels for its proprietary products and services, such as direct mail, telemarketing, payroll cards and retail. The Company intends to explore several partnership opportunities to identify the potential of these distribution channels.


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