Apr 13, 2006 at 21:38 o\clock
Business Wire
MEMPHIS, Tenn. - Elvis Presley(TM) Enterprises announced today that the company has granted rights for an Elvis(R) branded debit card program to EDP Licensing, Inc.
Elvis is the most successful celebrity ever to be branded. The Elvis Presley Prepaid Visa(R) card is among the first celebrity-branded debit card programs to be launched. Paul Cleveland, EDP CEO, said, "We are excited to bring the Elvis legend to our innovative card product line and believe that this marks a milestone in the prepaid card industry."
According to Mr. Cleveland, the first card will launch this month. He announced, "EDP will offer a series of collectible Elvis cards, each displaying a different image. We hope Elvis fans will be excited and want to collect them all."
Prepaid debit cards are fast becoming the card of choice among American consumers. Last year, more purchases and bills were paid with debit cards than with checks. For the past two years, debit cards have outgrown their big brother -- the credit card. Much like a checking account without the paperwork, prepaid cards offer customers the convenience of a credit card and the "no-interest charge" advantage of a checking account.
EDP Licensing (edplicensing.com), EDebitPay(TM) and EDP Secure Deposit Card(TM) are wholly-owned subsidiaries of EDP Technologies Corporation(TM), one of the leading performance-based affiliate marketing groups in the country. EDP represents a large selection of financial service products in the online direct response market and specializes in lead generation, list management and all forms of online marketing.
For more information on the Elvis debit card program, please go to www.elvis.com.
About ELVIS PRESLEY ENTERPRISES, Inc.
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. For more information on EPE and Graceland, visit Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market System (NMS) under the ticker symbol CKXE.
About CKX
CKX, Inc. (NASDAQ:CKXE), a company controlled by Robert F.X. Sillerman and affiliates, is engaged in the ownership, development and commercial utilization of entertainment content. To date, CKX has focused on acquiring globally recognized entertainment content and related assets, including the rights to the name, image and likeness of Elvis Presley and the operations of Graceland. CKX has also acquired proprietary rights to the IDOLS television brand, including the American Idol series in the United States and local adaptations of the IDOLS television show format which, collectively, air in over 100 countries around the world. CKX plans to continue to make strategic acquisitions of, or partner or align with, companies or individuals that control various forms of established entertainment content, which may include intellectual property rights in music, film, television programming, written works and characters, rights to names, images and likenesses, video games, corporate brands and other related assets For more information about CKX, Inc., visit its corporate website at www.ckx.com.
Apr 13, 2006 at 21:27 o\clock
Listening to: Radiohead
Elvis Presley™ Enterprises announced today that the company has granted rights for an Elvis® branded debit card program to EDP Licensing, Inc.™
Elvis is the most successful celebrity ever to be branded. The Elvis Presley Prepaid Visa® card is among the first celebrity-branded debit card programs to be launched. Paul Cleveland, EDebitPay CEO, said, “We are excited to bring the Elvis legend to our innovative card product line and believe that this marks a milestone in the prepaid card industry.”
According to Mr. Cleveland, the first card will launch this month. He announced, “EDebitPay will offer a series of collectible Elvis cards, each displaying a different image. We hope Elvis fans will be excited and want to collect them all.”
Prepaid debit cards are fast becoming the card of choice among American consumers. Last year, more purchases and bills were paid with debit cards than with checks. For the past two years, debit cards have outgrown their big brother – the credit card. Much like a checking account without the paperwork, prepaid cards offer customers the convenience of a credit card and the “no-interest charge” advantage of a checking account.
EDP Licensing (edplicensing.com), EDebitPay™ and EDP Secure Deposit Card™ are wholly-owned subsidiaries of EDP Technologies Corporation,™ one of the leading performance-based affiliate marketing groups in the country. EDP represents a large selection of financial service products in the online direct response market and specializes in lead generation, list management and all forms of online marketing.
Watch for more information on the Elvis debit card program here on Elvis.com later this month.
