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As technology improves and video becomes the primary and most practical way to communicate, equipment and software manufactures increase their effort to sell simple to use products that cost less and are purchased by large number of “Users”. This old/new marketing concept has its roots in the software industry: today, software companies call their products “Apps” and measure success by the number of “downloads”. Apps are sold for $1.99 to $34.99 on virtual online stores, generating millions of downloads worldwide. At the end the consumer wins: the new economy increased competition, lowered the cost of software production, and shorten the life span of new product release forcing companies to compete on market share.
The very same trend is seen among video equipment manufacturers such as Blackmagic Design, Roland, Teradek, Matrox, and many others. They all reduced price and offer more features for less money. Broadcast equipment today can process 1080p or 4K quality video at a fraction of the cost similar equipment was sold before 10-15 years.
In the very near future university professors will analyze how the new digital economy changed and affected our lives. Let’s stop and see how this really affects our day to day business? What all these changes mean to you and me when we want to capture video and post it online?