Low-priced chinese products marketing: the death of the online race
Low-priced chinese products marketing: the death of the online race
at present, china's enterprises in low-cost jing xiao mainly in two areas: on the one hand, foreign trade, some are more labor-intensive export products, enterprises enter the international market, not in product quality and technological content and marketing tools work on, but rely on low-priced competition to develop and occupation of the market on the other hand, production in china in order lack of effective management and control, once a product is profitable, and immediately yihongershang, have launched or expanded production capacity. for example, the author of ningbo city economic and trade commission to conduct investigations Jacques Lemans F1 Watches when found, in Versace Handbags 2004 china's new textile and garment manufacturing enterprises 350,000, resulting in 2005 china's textile and garment production and exports increased, so that limited export products. as the market is limited, resulting in oversupply, these enterprises to compete press price, engage in suicidal behaviour.
reality, the low-priced chinese enterprises in developing countries jingxiao acts on the market performance is conspicuous, and a growing trend, which is more and more of china's development state of the root causes of anti-dumping. for example, new market development yihongershang, low-priced jingxiao. according to the ministry of commerce, related departments in china of goods in brazil, india, south africa and other countries there were such a situation: in a country of market development achieved initial results, china's export enterprises began at a low price for malicious jingxiao competition, so that open up new markets because of the implementation of anti-dumping measures and lost.
according to statistics, due to low-priced competition, a few years ago china's exports to the southeast asian market to sell an average of the ordinary motorcycle 700 u.s. dollars, only 170 u.s. dollars, the average profit per vehicle was only about six u.s. dollars; similarly, china's canned orange of the world market share of more than 60 percent, but export prices fell by 10 between 2 / 3; china's exports of leather shoes, rubber and cloth shoes, sports, umbrellas, mane brush, re shuiping six kinds of commodity exports, such as the scale of the past 10 , an increase of 51 percent, but the combined average price dropped by 21.7 percent, substantial loss of profits.
currently, china's export enterprises in foreign trade in the low-cost jingxiao acts, the harm caused can not be underestimated.
only from the large number of anti-dumping. first, anti-dumping is a direct consequence of products in connection with the case because of the huge anti-dumping duties and makes a sharp decline in exports of the product, or even to withdraw from the market. according to statistics, europe and the united states and other countries on china's anti-dumping involved in the case of more than 100 million u.s. dollars has reached 15. after china's accession to the wto, the annual amount of money involved amounted to direct more than 10 billion u.s. dollars, such as in 2001 1.25 billion u.s. dollars in 2003, 1.875 billion u.s. dollars in 2004, 1.26 billion u.s. dollars, and products are widely involved in the case, for example, 2005 china's foreign-sponsored anti-dumping cases has reached 50, involving extensive product areas. according to the wto, anti-dumping duties of the general period of five years, coupled with the sunset review, once a product of anti-dumping duties were imposed, most of the country may be forced to withdraw from the market, encountered miedingzhizai .
second, if a Zenith Watches country frequently encountered anti-dumping, importers and long-term stability in order to select the trade partner, will be to choose from anti-dumping relatively small number of countries.
third, the foreign anti-dumping is a chain reaction effect. china's exports of a product Bedat Watches in one country by the anti-dumping lawsuits, the other countries because of fear that this massive influx of domestic products, but also to anti-dumping complaints prevention.
fourth, the anti-dumping products abroad by the enterprises will be transferred to the sales market for domestic or other foreign markets, which triggered the domestic economic disorder or other countries of the anti-dumping sanctions.
fifth, the product of foreign anti-dumping sanctions will affect the product on the downstream industries and the related revenue and employment. taking all these factors, abroad on china's implementation of the anti-dumping measures on china's economic growth and social development of the overall state of the negative impact is enormous, and is a radial and the chain.
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