Jun 14, 2015 at 23:02 o\clock

Why Leaflet Distribution Fails For Most Small Business Owners


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As an owner of a leaflet distribution business I have seen a pattern over the years that I would like to share. Sadly most business owners spend all their time and money getting their business looking great, they pour the money into the making/building of the business and forget about the advertising of it. I have seen the most amazingly designed and built businesses with the - recycling bins - latest and greatest of tools to help their job and yet they have nobody in their store. Why? Because they don't budget to advertise their business, they spend all their money on getting the business to its starting point, they forget about getting their name out there. These are usually the business owners that then come to their local leaflet distributor with 1000 flyers and expect miracles; they don't get 500 calls so they decide leaflet distribution doesn't work.

Let me ask you this, why does Harvey Norman, Bunnings, Coles, Woolworths, Super Cheap Auto, Kmart etc put out catalogues EVERY WEEK, SOMETIMES TWICE A WEEK?

These are mega multimillion dollar companies that can afford the best and most expensive market researchers and analysts and accountants in Australia and even the world. What does this tell you?

Leaflet distribution, flyer delivery, pamphlet drops work, and it works the best if you do it repetitively, this is not a sales pitch but merely a fact.

Have a budget to advertise your business; it can be for online, radio, flyers, tv, only you know what you can afford. Try and have enough to drop an area 4 or 5 times initially, you are better off dropping 1000 flyers into an area 5 times than 5000 flyers into an area - - once.

Statistics tell us that approximately 80% of your household income is spent within 10km's so target the areas within 10km of your business initially. Drop flyers into a small area but drop them repetitively so that you are branding your business and building up trust with the public. The key here is to never stop dropping that area, keep dropping those areas once a month and when you have the money start dropping another area within the 10km range, and keep doing this until you are dropping the whole area.

You and I don't have the budget of the Harvey Normans, but we can certainly follow their lead, repetition, repetition, repetition.

The sad truth is most small businesses forget to put aside a budget for advertising and spend all their money making the premises looking great and have nice decals on the car, a fancy computer and all those sorts of things, and they forget that all of that makes no difference if they don't have any customers. You really need to have a budget for 3-6 months advertising.

You can be the best in the world at what you do but if nobody knows about you or your business then it doesn't matter.

I hope this article is useful to any new small businesses out there.

Jun 14, 2015 at 08:03 o\clock

How To Select The Right Swimming Pool Heater

Swimming pool heaters are essential if you want to use your pool after the sun has set or if you want to enjoy a longer swimming season. There are many different types and models of pool heaters available to choose from and it's important to have one that meets all of your needs. While the many available choices and the number of considerations that need to be taken into account may seem overwhelming when purchasing a pool heater, it doesn't have to be that way. Simply by determining the answers to a few questions before you start shopping, you can greatly narrow down what you're looking for and make your choice much easier.

Whether you're in the market for a heater for an above ground swimming pool or an in-ground swimming pool, you will have a number of different types of heaters to choose from. To begin with, different models of pool heaters are powered by different energy sources. For example, swimming pool heaters can be powered by electricity, natural gas, propane or solar energy. The power source that will be right for you will depend upon what is available in your area as well as your preferences with respect to operation, efficiency, cost and environmental impact.

The specifications for swimming pool heaters will typically use BTUs, or British Thermal Units, to express the amount of energy required to raise the temperature of your pool by one degree Fahrenheit. Most models of pool heaters will fall somewhere in the range of 75,000 BTUs to 400,000 BTUs. The higher the BTU rating, the faster the unit will heat the pool water. Therefore, it's not surprising that higher BTU ratings also come at a higher cost. The speed that you need your heater to warm up your pool at will depend upon your pool usage. For example, if you only want to heat your pool for weekend use, you might want faster results. However, if you are keeping your pool at a constant temperature throughout the swimming season, you might not mind if it takes a few days to raise the temperature of your pool at the beginning of the season.

In addition to considering the amount of energy required by a certain pool heater to raise the water temperature of - solar energy cost - your pool, it's also important to consider efficiency. Fortunately, swimming pool heaters are given an efficiency rating so this factor is typically easy to determine. While most electric and gas heating units feature an efficiency rating of 80% to 83%, it's possible to find models with a rating as high as 95%. Naturally, heaters with a higher efficiency rating require less energy to operate and therefore will also cost you less money to operate.

As a result of modern-day energy costs, electric heaters are generally the most expensive type of pool heater to operate. Propane heaters are next in line while heaters powered by natural gas tend to cost approximately half as much to operate as propane heaters. Solar heaters, on the other hand, are very inexpensive to run and are extremely efficient as they are powered by sunlight. In fact, solar swimming pool heaters involve extremely low or even zero energy costs. While solar pool heaters depend on sunny weather to heat pool water, they are a great option for regions that receive plenty of sunshine.

Another consideration to keep in mind when shopping for a new pool heater is the durability of the models that you're looking at. Since your heater will be outdoors, it's important to make sure that the model you choose is designed to withstand harsh weather and UV radiation. Many high quality units will come with weather resistant housing which protects the internal components of the heater and extends the lifespan of the unit significantly.

Some people like the peace of mind that often comes with purchasing products from trusted manufacturers with a long history of providing top-quality, long-lasting products. In the swimming pool equipment industry, there are several manufactures and brands that have been around for many years and that have a reputation for producing durable and high-performing pool heaters. If you'd like to go with a trusted brand name, you can either rely on word-of-mouth from other pool owners or conduct some simple research online to determine which manufacturers have the best reputation.

When considering the purchase of a new pool heater, you will also have to figure out the size of heater that your pool requires. This will depend upon the surface area of your pool and the thermal efficiency that you want. Pool equipment retailers will often provide equations or sizing charts that will allow you to easily determine the size you need. Last but not least, you will need to consider how much you are willing and able to spend so you can determine which swimming pool heaters will fit your budget.

By: Brenda Masten

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Brenda Masten is an experienced pool owner with deep knowledge of pool equipment including different swimming pool heaters. She describes types of swimming pool heaters and shows their advantages and disadvantages.

Jun 13, 2015 at 13:05 o\clock

Choosing An Energy Star Home

When you make the decision to build a new home, you want a builder who will provide the highest quality at an affordable price. Many Knoxville home builders can offer competitive prices but when you are investing in a new home, you want the best. Home ownership is a great investment, but it can also cost a lot of money over the years. You can save in future ownership costs if you choose a builder who can build an Energy Star qualified home.


What Is Energy Star?

Energy Star is an international, governmental standard for energy efficiency in consumer products. When you own an Energy Star home, you have a home that performs better than most homes in America. Your cost of upkeep and ownership is reduced, and your home will last longer without the need for repairs.


What Makes a Home Energy Star Qualified?

Energy Star homes have higher standards for insulation and water management. In an Energy Star home the walls, floors, and ceilings are all tightly sealed and properly insulated to reduce drafts and leaks. Proper insulation not only provides lower energy costs, but also better air quality. Energy Star homes will have protection from more pollen and dust then regular homes.

Energy Star homes also must have efficient water management systems. There must be a way to direct water off of the roof and away from the foundation. This keeps your roof in better condition for longer, and protects the foundation from water damage.


If you are building a new home, your quality of life and cost of ownership will be improved if you invest in and Energy Star home. Many Knoxville home builders can build you a decent home, but if you want the best, find a builder who can give you an Energy Star qualified home.

By: Jordan Rocksmith

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Michael Brandau of (, LLC is a general contractor with over 3 decades of custom Knoxville home building, renovations - air conditioning unit cost - and remodeling experience in the residential sector of Knoxville and the surrounding areas. Mike is a member of the Better Business Bureau as well as one of the few Knoxville home builders who participates in the ENERGY STAR program.