ONeil Ianete

Social Media Gold Rush - The Latest Internet Bubble? Social media seems to be the latest online buzz.В  Everyday we are inundated with stories (and sales pitches) promising huge profits and incredible, interactive marketing reach.В  There is just a small problem:В  some of these social media hits have no method of generating revenue aside from asking investors and clients for more cash.В  Is social media doomed to be the latest in a long line of internet bubbles?On the one hand, modern internet networking platforms are creating new and unique ways to connect with potential customers and target demographics.В  Any form of media has an inherent value, and so social media or online networking can be profitable so long as the resources spent are proportionate to the real financial return.В  Businesses can protect their brand image by quickly responding to controversy and scandal, or they can employ link baiting strategies with a team of content creators.Yet there is also the risk that the hype can overwhelm the reality.В  Early adopters with internet technology tend to be less likely to view advertisements or be influenced by them.В  Many savvy users on the cutting edge of social media technology use ad blockers and scoff commercial activity.В  They're usually using free web services to accomplish the things business wants to charge for, and they can be famously stubborn when presented with something they don't like.Somewhere in between these two extreme possibilities is a more typical result - a mixed result. As such, it would be wise to avoid any social marketing sales pitches that promise instant results or guaranteed returns.В  Like any media campaign, there is a risk involved.В  The novelty of the medium probably even magnifies that risk.Many consultants are establishing a real online buzz for their clients, some are just creating frustration.В  Successful campaigns will always remain adaptive and perform experiments to measure the results of specific strategic adjustments, struggling campaigns will rely on what worked well last year.Will hype and frenzy lead to a bubble and disappointed investors?В  It's possible.В  A lot of the most popular social media platforms haven't even established a business model that provides profitability without the assistance of investors.В  Some shady individuals will probably promise more than they can deliver, and walk away with a lot of money while providing little value to their customers.В So while the risk of fraud and false promises abounds, so does opportunity.В  The new social media provides a mass media platform that rips down hierarchy and invites everyone to participate in the conversation.В  Whether or not particular companies and sites enter into bubble-like manias, the underlying technology that defines social media is here to stay.В  Be careful, but embrace the change!John is a writer and website publisher helping new webmasters with the business of website building. Learn more about blogging, advertising, online business, and social media at his webmaster blog. la belle bie minneapolis mn - lil wayne on the bus
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